We help organisations achieve the customer clarity that fuels business growth, using:

Qualitative Research

[focus groups / interviews / ethnography / shop-a-longs / pop-up communities]

Get clear on who your customer is and what matters to them.

Uncover truths, bust myths, understand motivations, observe behaviours, hear stories and feel passions and pain points.

Human richness and complexity; clearly expressed.

Co-Creation

[cocreation workshops / design sprints / concept development / localisation ]

Future proof your business by building it with customers.

Empower customers and colleagues to unlock ideas and innovate together, blending business strategy with consumer needs.

Concepts developed with confidence and clarity.

Customer Closeness

[customer panels / leadership experiences / ongoing closeness programmes]

Build a customer-centric culture to drive meaningful change.

Elevate customer empathy and instinct within your organisation to enable better, faster and derisked decision-making.

Real customers, raw experiences, clear action.

Our approach.

Curiosity. We love exploring and discovering, fuelled by the satisfaction of bringing our learnings back to our clients and their teams.
Agility. We're a delivery duo, free of the burdens that larger teams can bring. We combine established experience with responsive pragmatism.
Rigour. We combine the right tools with our consistent attention to detail, to deliver quality outcomes across every stage of the project.
Relationships. Relationships are the source of results. We unlock deeper insights with techniques from psychology and behavioural science.

Our founders.

Lucy Warnock and Lucy Newsum have brought customer clarity to some of the world’s leading brands. They share an approach underpinned by curiosity and rigour, but each bring unique perspectives and specialisms.

A facilitator at heart, my passion is creating meaningful conversations between clients and their customers - in English and French.
Previously in a dual role across research agency C Space and brand consultancy Interbrand, my expertise lies in uncovering customer insights that inform brand, CX and innovation strategies.
I pride myself on bringing clarity and calm to teams, creating experiences that are both insightful - and fun!

A skilled consumer strategist with 15 years’ experience in insight, innovation, and customer closeness.
I support companies to grow their business by understanding what really matters to their customers. My curiosity about people and desire to understand how we think and what we do has been my north star throughout my career.
I love sparking this curiosity within companies, uncovering impactful insights and helping businesses to make better customer-centric decisions.
I am a sociologist, researcher, and life coach.